In my last post I placed a video in the post and asked the readers to explain what this video would mean to them in terms of their business. If you have yet to read that post and see the accompanying video, then I suggest you scroll down to my last post, watch that video, leave a comment and then join the rest of us right here. We’ll even wait for you to do that before we begin…
You back already! Well, anyway, what do you think this short commercial represents? For me, this video represents the power of “Word Of Mouth”! Word of mouth is such a powerful weapon in your business, whether it be an online venture or an offline one. Why is it so powerful?
It happens to be very powerful because in most word of mouth situations, it tends to be just everyday conversation. We live in a world of constant advertisements. So much so, that in our psyche, even on a subconcious level, we have been trained to tune out any form of marketing. We’re bombarded with forms of advertisement every step of our day. In the morning we have commercials on the radio when we get up. If you check the weather, you will most likely have to wait until the run of commercials is over before you can get the temperature. Even once it does come on, it begins with the lead in of, “Today’s forecast is brought to you by…”! On the way to work we have radio commercials again, billboards, the tax person in the gorilla suit or the statue of liberty outfit. If you get to work and check your email, you have pop-ups. If your pop-up blocker is on then you still get hit with banner ads! And on and on, and on and on!
As a people we have learned to tune all of this, once clever, forms of advertising out. We’ve become immune to it and honestly, oblivious to all of it’s herculean efforts. So what does this mean for the marketer? It means that you have to find other avenues in order to get your message heard. Which is why word of mouth is such a great form of advertising. With word of mouth you find yourself in a conversation, instead of being shouted at! Which is what most advertisements amount to. Someone screaming at you, “BUY, BUY, BUY!”
Why do you think social marketing is so big right now? Simply because social sites amount to conversation. You have peers talking to you, not at you! Master this in your marketing and you’ll reap the rewards of breaking through that marketing barrier that many people have up at all times!
How can you attain “true” word of mouth and not feigned word of mouth through spamming the social site hemisphere. Over deliver on your product. Put what everyone else wants ahead of yours, starting with your customer’s, also your affiliates and your JV partners. If they can get what they want and more, you’ll get more than what you were looking for! As always your comments are welcome.
On a side note, I have a funny video for you guy’s that I actually taped myself. The unsuspecting victim had no idea that he was even being recorded! The victim was me! My web cam must have popped on while I was burning the midnight oil and exposed me in my weakest state of sleep deprivation. You might want to turn your speakers down since the king of the jungle has a mighty roar!
You can hear the washing machine in the background going strong and everything. That’s a pretty good mic! If you can’t laugh at yourself then you don’t deserve to laugh at all. Until my next post…
May All Your Ventures Be Met With Success,
Omarra Byrd
